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RESA
CLIENT
RESA
ROLE
CREATIVE DIRECTION · CGI · POST-PRODUCTION
TOOLS
Cinema 4D · Redshift · Adobe CC
YEAR
2025
FOOH WORKFLOW
The RESA FOOH campaign was developed as a complete end to end production, from the initial concept and visual direction to final delivery. The oversized 30% installation was modelled, textured and animated using Cinema 4D, Substance Painter and Redshift, before being tracked and composited into the original footage. After Effects and Premiere Pro were used to refine the integration, motion, timing and final edit, creating a believable intervention designed for immediate social impact.
BEHIND THE PROJECT
An impossible discount became a believable social-first urban intervention.
View the full RESA FOOH process →
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