CUPRA
EL BORN

CLIENT

CUPRA

produced at

EGM

ROLE

HDRI CREATION · LIGHTING · RETOUCHING

TOOLS

Cinema 4D · Arnold · Adobe Photoshop

YEAR

2024

Blue Cupra El Born charging at dusk in an urban setting

Interior bucket seats and panoramic roof of a Cupra El Born

Interior dashboard and steering wheel of a Cupra El Born

Charging cable plugged into the blue Cupra El Born

Close-up of a blue Cupra Born headlight and front grille

Rear bumper and diffuser of a blue Cupra Born

PROCESS

Clay render of the CUPRA El Born interior, dashboard and seats

Clay render of a CUPRA El Born electric car charging in the 3D environment

Front-view clay render of the CUPRA El Born in a parking garage

3D environment model created for the CUPRA El Born automotive scene

WORKFLOW

The CUPRA El Born CGI project was developed around a custom HDRI, created to establish realistic environmental light and reflections. The vehicle was integrated into the scene in Cinema 4D, where composition, lighting and materials were refined in Arnold Render to preserve its design and achieve a controlled advertising look. The final renders were completed in Photoshop, balancing colour, contrast and details for a consistent high-end finish.

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BEHIND THE PROJECT

Custom lighting shaped realism, presence and a refined automotive finish.

View the full CUPRA El Born CGI process →

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