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CUPRA
TAVASCAN

CUPRA Tavascan charging at night in a futuristic CGI environment

CLIENT

CUPRA 

produced at

EGM

ROLE

LIGHTING · RETOUCHING

TOOLS

Cinema 4D · Arnold · Photoshop

YEAR

2024

Animated CGI sequence of the CUPRA Tavascan in a nighttime environment
Rear three-quarter CGI view of the CUPRA Tavascan at night
Front three-quarter CGI view of the CUPRA Tavascan at night
Side profile CGI view of the CUPRA Tavascan in a nighttime setting
cupra-tavascan-electric-charger-making-of.mp4

WORKFLOW

The CUPRA Tavascan automotive CGI project was developed for the vehicle’s unveiling, combining a futuristic nighttime environment with a controlled premium lighting language. A custom HDRI and lighting setup in Cinema 4D and Arnold were used to define reflections, body surfaces and the illuminated charging scene. Still images and animated sequences were rendered with a consistent atmosphere, before final retouching in Photoshop refined colour, contrast and integration across the complete campaign.

CUPRA_Tavascan_014_makingof_web.mp4

HAVE A CGI PROJECT IN MIND?

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CUPRA Tavascan front three-quarter render used in the project breakdown

BEHIND THE PROJECT

Electric performance emerged through futuristic light, atmosphere and controlled reflections.

Read the full CUPRA Tavascan CGI process →

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