what i do
01
CONCEPT & VISUAL DIRECTION
02
CGI ENVIRONMENT INTEGRATION
03
PHOTOREALISTIC LIGHTING
04
COMPOSITING & RETOUCHING
05
AI-ASSISTED VISUAL DEVELOPMENT
THE
APPROACH
Every FOOH project starts with a simple idea: create something unexpected while making it feel physically believable.
I develop the concept around the product, the location and the way the audience will experience the content. CGI elements are then integrated into real footage or reconstructed environments with close attention to camera perspective, scale, lighting, reflections and material response.
My background in 3D, HDRI creation and high-end retouching allows every element to belong naturally within the scene—even when the idea itself is impossible.
The result is a visually immediate, social-first piece designed to capture attention without losing the identity of the brand.
TOOLS & CAPABILITIES: CINEMA 4D / REDSHIFT / GAUSSIAN SPLATTING / AI-ASSISTED WORKFLOWS
CONCEPT
INTEGRATION
IMPACT
A strong visual idea shaped around the product, brand identity and cultural context of the chosen location.
CGI, real footage and reconstructed environments combined through accurate perspective, lighting, scale and compositing.
Short-form visual content created to stop the scroll, generate conversation and extend the reach of a campaign.
WHEN TO USE THIS SERVICE
01
PRODUCT LAUNCHES
02
SOCIAL-FIRST CAMPAIGNS
03
IMPOSSIBLE BRAND MOMENTS
04
Introduce a new product through an unexpected visual moment designed to generate immediate attention.
Create high-impact content developed specifically for short-form platforms and digital audiences.
Visualize oversized products, surreal transformations and scenarios that could not be produced physically.
LOCATION-LED STORYTELLING
05
Connect the brand with recognizable architecture, landmarks or culturally relevant environments.
CAMPAIGN AMPLIFICATION
Extend an existing campaign with distinctive digital content that feels connected to its wider visual language.
