SPORT
AI

Woman in white tennis gear playing padel on a sunny court

CLIENT

PERSONAL STUDY

YEAR

2026

ROLE

CREATIVE DIRECTION · AI GENERATION · RETOUCHING

TOOLS

Nano Banana · Photoshop

Woman hitting a tennis backhand on a sunny court.

Tennis players in white sitting on a paddle court

AI-generated athlete using a rowing machine in a gym

AI-generated athlete carrying kettlebells in a gym

Woman performing a barbell squat in a gym setting.

PROCESS

Woman running on a treadmill with biomechanical tracking lines.

AI-generated athlete performing a barbell lunge in a gym

WORKFLOW

The SPORT AI project was developed as an AI sports campaign exploring how generative imagery can create a consistent visual world across racket sports and gym environments. Each scene was directed through iterative prompting in Nano Banana, refining composition, movement, styling and lighting throughout the series. The selected images were then retouched in Photoshop to correct visual inconsistencies, strengthen realism and establish a coherent, campaign-ready finish.

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Woman playing padel for an AI sports campaign

BEHIND THE PROJECT

Generative imagery shaped a coherent campaign across sport and movement.

Read the full AI process →

NEXT PROJECT →

Yellow Delta Gym kettlebell with worn paint and textured metal