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CUPRA
LEON
CLIENT
CUPRA
produced at
EGM
ROLE
LIGHTING · RETOUCHING
TOOLS
Cinema 4D · Arnold · Photoshop
YEAR
2022
PROCESS
WORKFLOW
The CUPRA Leon automotive CGI project was developed by integrating a digitally rendered vehicle into a photographic mountain environment. The background plate and custom HDRI were used to establish composition, perspective, reflections and ambient light, while the vehicle was lit and rendered in Cinema 4D and Arnold. The final image was completed in Photoshop, where colour, atmosphere and contact details were refined to create a natural yet campaign-ready integration.
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